Today’s WoodWing World Tour in Sydney, featuring Tablet Publishing was simply inspiring.
Hans Janssen (CEO WoodWing Software) opened with his keynote “Best of Times!”, giving us a peak into WoodWing’s history, strategy and tablet trending, that really indicated to the audience that tablet publishing = opportunity.
Food for thought from Hans’ session:
WoodWing’s digital magazine tools, provide the ability for organisations to set-up a publishing workflow that doesn’t necessarily require software development. Adobe InDesign (and InCopy) continue to be the design and editing tools of choice within the WoodWing environment. Their solution removes the ‘second issue’ problem App developers encounter by providing a workflow that enables repeat publishing.
Erik Schut (President WoodWing Software) continued with a keynote on Enterprise 7 and the iPad.88 Apps, have published over 750 issues, clearly indicating that the ‘second issue’ problem does not exist when using WoodWing’s digital magazine tools. Erik also pointed to the fact that in the near future, with the expected launch of Adobe’s digital publishing platform, there will be two choices on the Apps side of things. There will be differences in the concepts each choice uses and WoodWing will continue to deliver support for Adobe InDesign’s layout abilities within its solutions. Adobe Digital Publishing Platform is fully integrated into Enterprise 7.2, so publishers can take advantage of the WoodWing workflow efficiency.
Enterprise 7.3 is expected to be released before the end of the year. Digital Magazine Tools 1.7 will add:
Alan Oakley (Group Executive Editor (Digital) for News Limited), gave an excellent keynote on ‘Tablets as a game-changer” well thought-out, anecdotal, filled with great quotes. He’s a self-confessed ‘non-techno’-person, but loves his iPad… it only has 4-buttons . A few of the quotes that I really loved:
29-Nov-2010: Alan’s published an extract of his keynote in the Australian.
Adobe’s Product Marketing Manager for Creative Solutions, Michael Stoddart followed with a keynote on “Maintaining your Brand by Design”. Michael used a great analogy to place where we are at with tablet publishing, by showing us how a known newspaper web-site design had developed since 1997. He focussed on the role of the designer in building rich, highly designed and engaging experiences.
Magazines on tablet devices are as recognisable by their brand as the magazines we’ve seen throughout the years at our newsagent’s magazine stands. Design, font-usage, use of white or colour space… Who doesn’t remember the look of the National Geographic cover for instance? Many web-sites that aggregate news have similar look and feels, with content drawn from content management systems and lack this brand-identity.
The reason we’re looking at digital magazine designs and deliveries, is ‘content monetisation’.
Victor Cardoso (Woodwing Evangelist), gave us a demo of Enterprise 7, and the afternoon was filled with different tracks. I enjoyed the iPad publishing case studies for newspapers delivered by Andrew Lomas (Creative Folks) and John Fong (Serious Tec). Andrew also announced the alliance between Serious and Creative Folk under the new “Smart Alliance” name . Fraser Crozier (Pacific Magazines), spoke about the need for a workflow and change management. For the last session of the day that I attended, Dennis de Nooij (Product Manager, Woodwing Software), showed us some of the crazy cool apps developed with Woodwing tools and provided us with some sneak peeks of Magazine Tools 1.7.
The WoodWing World Tour – Sydney event was a great success.
It is an exciting time to be involved in publishing. Be it newspaper, magazine or book publishing. I wish I had a crystal ball and could look ahead at what else the future has in store for the publishing industry, be it in device developments, software enhancements or and workflow efficiency.
23-November: You can now download the World Tour Stop in Sydney – Presentation slides from WoodWing’s Community site.