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Four News Ltd editors talk iPad and electronic newspapers

Interesting interview by Nick Evershed (NPA) with Australian editors, Garry Linnell (Daily Telegraph), Simon Pristel (Herald Sun), Mel Mansell (the Advertiser) and Michael Crutcher (Courier-Mail). They share their view on moving newspaper to online, tablets (iPad), apps. Interesting points they make is that with online/tablet readers, newspapers can more easily target different reader-groups (e.g. age-based) and already monitor every click a reader makes. This means they receive instant statistics on what’s a hot-topic and what’s not and they can deliver future content based on read-behaviour.  Newspapers are definitely not dead.


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