Interesting interview by Nick Evershed (NPA) with Australian editors, Garry Linnell (Daily Telegraph), Simon Pristel (Herald Sun), Mel Mansell (the Advertiser) and Michael Crutcher (Courier-Mail). They share their view on moving newspaper to online, tablets (iPad), apps. Interesting points they make is that with online/tablet readers, newspapers can more easily target different reader-groups (e.g. age-based) and already monitor every click a reader makes. This means they receive instant statistics on what’s a hot-topic and what’s not and they can deliver future content based on read-behaviour. Newspapers are definitely not dead.
Leave a Reply